“The Bully Text” Campaign

DoSomething.org and WWE® Take On Bullying For Second Straight Year

The Bully Text campaign uses an SMS text message experience featuring
WWE Superstars and Divas to encourage young people to stand up to bullying with their friends

DoSomething.org is one of the largest global organizations for young people and social change.   For the second straight year, they have teamed up with global entertainment company WWE and its Be a STAR anti-bullying initiative for The Bully Text: Superstar Edition. The campaign gets young people to take action around bullying by playing an SMS text message game.

Through Monday, August 31, young people can virtually work their way through six levels of scenarios with guidance from WWE Superstars and Divas, including Roman Reigns®, Dean Ambrose®, Paige®, Natalya® and Alicia Fox®. Then, each player is given options to stand up and speak out against bullying.

For example, “You sit behind Roman. Someone in the back of the bus keeps throwing paper airplanes at him. Do you
A) Play it cool- it’s not your fight or
B) play Superman?”

Along the way, players will see how their anti-bullying skills compare to others, and ultimately whether they’ve earned the WWE World Heavyweight Championship title in bullying prevention. Every player will also receive the chance to win a Be a STAR rally at his or her school or community center.

In 2014, nearly 100,000 young people played the Bully Text game. To play Bully Text this year, text BULLY to 38383 or visit DoSomething.org/bully*.

*4 msg/mo. Message and data rates may apply. Text STOP to opt-out, HELP for help

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